CTV Ads That Get Seared In Your Customers Brain

Your audience isn't on their phones. They're locked in. Now make something worth watching.

BOOK YOUR STRATEGY CALL

For performance marketers who need CTV creative that drives
measurable outcomes—not just brand lift studies.

Telly Award Winning

CREATIVE Agency

Also seen on:

Most CTV Ads Are Just Recycled TV Spots. Yours Shouldn't Be.

You're buying premium inventory on Hulu, Roku, YouTube TV etc.
Your creative should NOT look like every other ad in the pod.

Common Breaks Points:

Repurposing your 30-second TV spot and calling it “CTV”
Weak messaging without a story
Starting soft because you think you have their attention
Brand campaigns with no clear conversion path
Creative that looks expensive but doesn’t drive action
Just plain forgettable

The result? High CPMs with nothing to show for it. Completed views that don’t convert (or fail to build awareness). And a lingering feeling that CTV “doesn’t work for us.”

It’s not the channel. It’s the creative.

CTV Creative Built for the
Biggest Screen in the House

Connected TV isn't just longer social media. It's a different beast entirely
— and it demands different creative.

Here's how we approach CTV:

Hook Within 3 Seconds (Yes, Even Here)

01

Just because they can't skip doesn't mean they're watching. We earn attention immediately—visual disruption, pattern interrupt, something that makes them look up from their phone.

Maintain It for 15, 30, or 60 Seconds

02

CTV gives you time. We use it strategically—building tension, demonstrating value, and driving toward a singular action. No wasted frames.

Direct Response DNA, Premium Execution

03

We come from performance marketing, not broadcast TV. Every CTV ad we produce includes clear messaging, measurable outcomes, and creative built to drive response—not just awareness.

Platform-Specific Optimization

04

Roku viewers behave differently from Hulu viewers. We tailor creative for the context, the device, and the viewing environment.

BOOK YOUR STRATEGY CALL

CTV Ad Formats We Produce

Standard Spots (15s, 30s, 60s)

Your workhorse inventory. Built to introduce, educate, and convert within the pod.

Awareness + consideration campaigns
Product launches
Multi-touch attribution strategies
Cross-platform strategies

Interactive CTV Ads

QR codes, click-to-website, add-to-cart functionality, voice-overs. When your goal is immediate action, not delayed recall.

Best for:

E-commerce direct response
App downloads
Limited-time offers

Sequential Messaging

Ad pods that tell a story across multiple exposures. First ad introduces, second ad deepens, third ad converts.

Best for:

High-consideration purchases
Multi-step customer journeys
Building momentum over time

What Makes CTV Different

The Attention Advantage

Unlike mobile or desktop, viewers are 10 feet back, locked into the big screen. No second screening. No infinite scroll. When they’re watching, they’re watching.

What this means for the creative:
You have their full attention—but only if you earn it and keep it through ideation and execution.

The Completion Advantage

95%+ completion rates on non-skippable inventory. Compare that to YouTube’s 30% or social’s 15%.

What this means for the creative:
You can tell a complete story. Use the full runtime. Build to a payoff.

The Environment Advantage

Premium content. Trusted platforms. Viewers in relaxation mode, not productivity mode.

What this means for the creative:
Your brand gets a halo effect from the content they’re watching. But you need production value that matches.

The Attribution Challenge

CTV is harder to track than digital. QR codes help. Promo codes help. Brand lift studies help less.

What this means for the creative:
We build in trackability from the start—with clear CTAs, unique URLs, and scannable codes.

BOOK YOUR STRATEGY CALL

WORK THAT WORKS

Every video we create has a job to do. Here’s how we’ve helped brands drive real business results through strategic video content.

CTV ADVERTISING

KAIYO

Pretty rooftop bars are everywhere in SF. Pretty ads about rooftop bars are boring. We created a concept that stuck: drinks so good they "redefine one more." Geotargeted the entire city, retargeted engagers on Meta with native content, and dropped a sizzle reel on the website to close reservations.

What it did

Cost-effective citywide brand awareness
Strategic retargeting funnel drove reservations
Memorable concept differentiated from the competition

CTV ADVERTISING

SIDEWALK JUICE

CTV ads need to be BIG, so we went big — outrageous concept, perfect wardrobe,
script that made people rewind. All while staying true to Sidewalk's professional core.
Followed by a full retargeting funnel across their customers' three most-used
platforms. Plus teasers for organic amplification.

What it did

High engagement rates on CTV platform
Successful retargeting campaign execution
Memorable brand impact without losing credibility

PERFORMANCE MARKETING

NOBULL

Nobull's content was all story, no sweat. Beautiful films that didn't make anyone want to buy shoes. We flipped it. No models, no gym bros — just a real guy grinding through real workouts. Down-to-earth production that spoke to busy people who need fitness to function. Sometimes simple sells better than cinematic.

What it did

Drove immediate increase in product sales
Connected with the target demographic authentically
Proved authentic beats overproduced

BRAND HERITAGE

DERBY

Derby jacket owned San Francisco for fifty years, But Younger buyers didn’t know the story -or care. We bridged five decades of culture with a time-shifting narrative that connected heritage with hype. Original music, cross-generational casting, and a teaser campaign that got the city talking before the main film dropped.

What it did

Connected heritage brand with Gen Z buyers
Generated organic social buzz pre-launch
Established emotional connection across demographics

OUR OWN MEDICINE

SPLASH

We practice what we preach. When it came time to show what makes us different, we created a campaign that called out our competitors without naming them. A three-touch YouTube sequence that grew progressively more pointed, followed by retargeting that did the heavy lifting.

First touch.Capitalized on AI fears with a deliberately robotic script read by a human. Showed what happens when agencies lean on algorithms instead of creativity.

Second touch. Called out agencies that copy trends instead of understanding brands. Cringe-worthy examples that made our point without naming names.

The closer. Anyone who watched 35%+ got served a retargeting campaign. Landing pages captured emails, booked calls, and fed our CRM. This is where deals actually closed.

Our CTV Production
Approach

1. Strategy

First,Always

We don’t start with “what should the video look like?” We start with “what’s the job of this ad?”

Questions we answer
before we shoot:

Who’s watching? (Streaming habits, demographics, psychographics, what they care about, and how to speak to them)
Where are they watching? (Platform, device, time of day)
What do we want them to do? (Visit site, scan QR, remember brand)
What’s the one thing they need to hear and feel? (Core message, singular focus)

2. Cinematic

Execution

CTV viewers expect quality. We deliver it.

Our production standards:

6K – 8k capture
Professional talent or authentic founders
Sound design that works on TV speakers
Lighting that captures the desired feeling
Color grading that looks good on every screen

3. Built for

Testing

One CTV ad won’t win forever. We deliver variations.

What we test:

Opening hooks
Offer positioning
CTA placement
Length

BOOK YOUR STRATEGY CALL

CTV Ads for
Different Industries

DTC Ecommerce

Product demos that show the transformation. Lifestyle videos that influence. Before/after. Problem/solution. Clear offer, scannable QR code, limited-time urgency.