- Where video fits in the funnel (TOF vs. MOF vs. BOF)
- How messaging changes based on awareness level
- What metrics actually matter for different video types
- How to build for testing and optimization
- How to set the table with video before you launch campaigns
We Don't Just Make Videos. We Give Them Jobs to Do.
Most video companies are filmmakers trying to do marketing. We're marketers who happen to make beautiful films.
The difference? We understand business cycles, audience psychology, and what actually makes people respond—not just what looks good in a portfolio.
Most Video Companies Are Missing
Half the Equation
Here's what we see constantly:
Great cinematography. Zero strategic thinking.
Beautiful shots. Professional production. Polished editing. But no understanding of where this video fits in your customer journey, what psychological triggers influence action, or how to structure messaging that actually lands.
Technical skill. No business context.
They can light a scene perfectly. They can't tell you whether this video should drive awareness, consideration, or conversion—or how the approach changes based on that answer.
Creative vision. No strategic backbone.
They have opinions about color grading and music choices. They don't have opinions about whether you're targeting cold traffic or warm leads, building culture or poaching talent, following up or brand affinity and why that should fundamentally change the creative.
Production expertise. No communication depth.
They know cameras and editing software. They don't know how to read a room, understand what your customer actually cares about vs. what your CMO cares about, or translate technical features into emotional benefits.
The Real Gap in Video Production
It's Not About Equipment or Crew Size
The gap isn't technical. Most video companies can deliver professional production quality.
They don't understand Marketing Fundamentals
They don't understand Business Cycles
- Product launch vs. ongoing growth vs. retention
- How video needs differ at each stage
- When you need brand building vs. direct response
- How to align creative in marketing, sales, people, operations and follow up
They don't understand human psychology
- What actually makes people pay attention (vs. what looks cool)
- How to structure information for retention and action
- Which emotional triggers drive decisions in your category
- How to frame messaging so it lands, not just sounds good
They don't understand communication at depth
- How to position brands and control narrative
- How to extract the real story from surface-level briefs
- How to translate between technical teams and marketing teams
- How to simplify the complex with messaging
Result: Professional-looking videos that don't drive business outcomes.
They're filmmakers trying to do marketing.
We're the opposite.
We're Marketers Who Make
Beautiful Films
We Have Marketing DNA
Not Just Production Chops
Most video companies:
Film school backgrounds, production experience, well done portfolios
Splash:
Marketing strategy backgrounds who learned to make cinematic video
Why this matters:
We don't start with "what should this look like?" We start with:
We Understand
Business Cycles
Most video companies:
"We deliver videos in 4-6 weeks"
Splash:
What's your go-to-market timeline and how does video support each phase?"
We don't think in deliverables. We think in outcomes.
Video isn't decoration—it's infrastructure. When deployed strategically across your business
cycles, it becomes the asset that compounds: better marketing performance, shorter sales cycles,
faster onboarding, higher retention.
Marketing Cycle
(Awareness & Engagement)
01
- Memorable ads that improve CTR and lower acquisition costs
- Thought leadership content that builds authority and inbound demand
- SEO-optimized video that increases dwell time and search rankings
- Platform-native content engineered for algorithm performance
The goal: Turn cold audiences into warm prospects faster.
Sales Cycle
(Conversion & Objection Handling)
02
- Product explainer videos that reduce demo-to-trial friction
- Objection-handling content deployed at critical decision points
- Case study videos that build trust and accelerate deals
- Internal sales training so reps close faster and more consistently
The goal: Shorten sales cycles and increase win rates.
People & Operations
(Culture & Alignment)
03
- Recruitment videos that attract top talent and reduce hiring cycles
- Onboarding content that accelerates new hire productivity
- Mission & vision videos that keep teams aligned on strategy
- Internal communications that build culture and reduce turnover
The goal: Build stronger teams, faster.
Retention & Growth
(Customer Success & Expansion)
04
- Customer success videos that drive product adoption and reduce churn
- Testimonial content that generates reviews and referrals
- Re-engagement campaigns for dormant leads and past prospects
- Follow-up sequences that turn one-time buyers into repeat customers
The goal: Maximize customer lifetime value.
Most video companies treat every project the same.
We match creative strategy to your business moment.
We Communicate to Your
Audience at a High Level
Most video companies:
Capture what people say and make it look good
Splash:
Craft how your message lands so it works every single time
We simplify the complex
01
We humanize your brand
02
We engineer messages that land
03
We create reusable assets
04
We don't just press record and hope for magic.
We coach, we guide, we create the conditions where your message lands the way it needs to.
We Understand What
Makes Messaging Land
Most video companies:
Write scripts that sound professional
Splash:
Write scripts engineered to shift perceptions and influence action
We understand
psychological positioning:
- Anchoring: What belief do they currently hold? What new belief do we need to install?
- Framing: How do we present information so it’s received the way we intend?
- Social proof: Not just “customer testimonials”—but which customer, saying what, to overcome which specific objection?
- Loss aversion: When to use fear of missing out vs. promise of gain
- Cognitive load: How much information can we pack in before we lose them?
We structure information
for retention:
- Open loops that create curiosity
- Pattern interrupts that break autopilot viewing
- Callbacks that reinforce key points
- Repetition with variation (not boring repetition)
- Emotional peaks that create memorable moments
We know how to make
technical content human:
- Translate features into outcomes (“our API processes 10,000 requests/second” becomes “your customers never wait”)
- Use analogies and metaphors that stick (“it’s like having a CFO who never sleeps”)
- Always show don’t tell (demonstrate the value, don’t just claim it)
- Connect technical capability to emotional payoff
Same feature. Completely different landing.
We Connect With Anyone
Most video companies:
Work well with marketing teams who speak their language
Splash:
Connect authentically with everyone—from the C-suite to the front line
01
We adapt to any demographic
02
We read people and adjust
03
We make everyone comfortable on camera
04
We bridge worlds
We're chameleons who can connect with anyone.
Because we genuinely listen to what people care about—and speak to it.
And Yes—We Make It Look Sexy
Here's the thing: everything above matters more than aesthetics.
But we're not choosing between strategy and style.
We deliver both.
Professional lighting, composition, and production value
Polished editing and color grading
Sound design and music that reinforces the message
Visual storytelling that serves the narrative
Quality that matches your brand positioning
But always in service of the job.
Pretty videos that don't convert are expensive art.
Strategic videos that look amateur undermine your message.
We make strategic videos look like premium content. That's the whole point.
Our Process
Strategic
Foundation
Not “what do you want it to look like?”
But:
- What job does this video need to do?
- Where does it fit in your customer journey?
- What belief needs to change in the viewer’s mind?
- What happens after they watch?
- How do we measure success?
- Where will it be distributed?
Deliverable: Strategic brief with clear objectives
Pre-
Production
- Script engineered for psychological impact
- Storyboard that serves the strategy
- Production plan aligned with business goals
- Success metrics defined
Deliverable: Approved creative direction
Production
- Filming or animation with the job in mind
- Every creative decision in service of outcomes
- Quality that matches your positioning
- Shoot until we create an asset (not just a video)
Deliverable: Footage optimized for the objective
Post-
Production
- Editing focused on message retention and action
- Testing variations for optimization
- Polish that reinforces professionalism
Deliverable: Video(s) built to do their job
Work Differently. Let’s Talk
What are your video needs and what do you need
to accomplish—we'll make it happen.
The Splash Difference
We're not filmmakers trying to do marketing.
We're marketers and communicators who make beautiful films.
We understand business cycles, audience psychology, and what makes messaging land.
Then we make it look sexy.
Most videos look good. Ours work.