PRODUCT LAUNCH VIDEOS
Turn feature announcements into revenue drivers.
We make complex products simple and benefits undeniable. Your launch video shouldn't just inform — it should convert.
The Launch Video
Problem
Most product launches fail because the video focuses on features instead of outcomes.
Feature
Overload
Your team spent months building it, so you want to show everything. But prospects don’t care about every feature — they care about solving their problem.
Complexity
Confusion
The more complex your product, the harder it is to explain quickly. Most launch videos lose people in the first 30 seconds.
Weak Call -
to - Action
Your video ends with “Learn more” or “Try now” instead of creating urgency and driving specific actions that convert.
How We Launch
Products That Sell
We don't just explain what you built — we show why it matters and what happens next.
01
Lead with the
Problem
Before we show your solution, we make sure viewers feel the pain your product solves. No pain, no urgency. No urgency, no action.
02
Simplify the
Complex
We take your technical features and translate them into clear benefits. What does this actually do for the customer? How does it make their life better?
03
Create Conversion
Momentum
Every scene builds toward action. We don't just inform — we persuade, create urgency, and make the next step obvious and irresistible.
What Great Launch Videos Do
Turn product announcements into business acceleration.
Accelerate Adoption
Get customers using your new features faster. When people understand value immediately, they act immediately.
Reduce Sales Cycles
Cut through lengthy demos and explanations. Show value in minutes, not meetings.
Generate Qualified Leads
Attract prospects who actually understand what you’re offering and why they need it.
Launch Videos That
Convert
Different launches need different approaches. Here's how we adapt.
Feature
Launch
New capabilities for existing products. Focus on customer workflows and immediate value.
→ Drives feature adoption and account expansion
Product
Launch
Brand new products entering the market. Establish category, demonstrate differentiation.
→ Generates awareness and early adopter signups
Platform
Launch
Complex systems with multiple use cases. Simplify without sacrificing power messaging.
→ Accelerates enterprise sales and partnerships
Version
Update
Major updates that change user experience. Focus on improvements and migration benefits.
→ Reduces churn and increases user satisfaction
Beta
Launch
Early access and testing phases. Create exclusivity and gather quality feedback.
→ Builds community and validates product-market fit
Acquisition
Integration
Acquired products joining your ecosystem. Retain users while showing unified value.
→ Minimizes customer churn during transitions
“Investors were very happy with our launch results which Splash was very instrumental in teeingup our marketing dept.”
— Stephanie, Chief Marketing Officer
Ready to launch something that sells itself?
Your next product launch deserves video that drives adoption, not just awareness. Let's create something that converts.
