WORK THAT WORKS
Every video we create has a job to do. Here’s how we’ve helped brands drive real business results through strategic video content
BRAND HERITAGE
DERBY
Derby jacket owned San Francisco for
fifty years, But Younger buyers didn’t know
the story -or care. We bridged five decades of culture with a time-shifting
narrative that connected heritage with hype. Original music, cross-generational
casting, and a teaser campaign that got the city talking before the main film dropped.
What it did
- Connected heritage brand with Gen Z buyers
- Generated organic social buzz pre-launch
- Established emotional connection across demographics
PERFORMANCE MARKETING
NOBULL
Nobull's content was all story, no sweat. Beautiful films that didn't make anyone want
to buy shoes. We flipped it. No models, no gym bros — just a real guy grinding through
real workouts. Down-to-earth production that spoke to busy people who need fitness
to function. Sometimes simple sells better than cinematic.
What it did
- Drove immediate increase in product sales
- Connected with target demographic authentically
- Proved authentic beats overproduced
CTV ADVERTISING
SIDEWALK JUICE
CTV ads need to be BIG so we went big — outrageous concept, perfect wardrobe,
script that made people rewind. All while staying true to Sidewalk's professional core.
Followed by a full retargeting funnel across their customers' three most-used
platforms. Plus teasers for organic amplification.
What it did
- High engagement rates on CTV platform
- Successful retargeting campaign execution
- Memorable brand impact without losing credibility
CTV ADVERTISING
KAIYO
Pretty rooftop bars are everywhere in SF. Pretty ads about rooftop bars are boring.
We created a concept that stuck: drinks so good they "redefine one more."
Geotargeted the entire city on YouTube (cheap views), retargeted engagers on Meta with native
content, and dropped a sizzle reel on the website to close reservations.
What it did
- Cost-effective citywide brand awareness
- Strategic retargeting funnel drove reservations
- Memorable concept differentiated from competition
OUR OWN MEDICINE
SPLASH
We practice what we preach. When it came time to show what makes us different, we created a campaign that called out our competition without saying their names. Three-touch YouTube sequence that got progressively more pointed, followed by retargeting that did the heavy lifting.
01
First touch. Called out agencies that copy trends instead of understanding brands. Cringe-worthy examples that made our point without naming names.
02
Second touch. Capitalized on AI fears with a deliberately robotic script read by a human. Showed what happens when agencies lean on algorithms instead of creativity.
03
The closer. Anyone who watched 35%+ got hit on Meta and LinkedIn. Landing pages captured emails, booked calls, fed our CRM. This is where deals actually closed.
READY TO CREATE
WORK THAT
WORKS?
Every project starts with strategy. Every strategy starts with
understanding what you actually need to achieve.
