- They delivered a video file, not a strategy
- It looked expensive but didn’t drive outcomes –
No message. Bad positioning. - You got one version, not testable variations
- The project took four months when you needed it in four weeks
- They optimized for their portfolio, not your results
Video Production That Actually Works
Most videos look good. Ours convert. We make video with jobs to
do—not just content that sits in folders.
You've Hired Video Companies Before. Here's What Went Wrong.
Beautiful footage. Professional lighting. Cinematic b-roll. And then...
nothing happened.
Common Breaks Points:
The result? A Vimeo link you’re proud of and a budget you can’t justify.
You don’t need a prettier video. You need one that works.
Most Product
Launches Fizzle Out.
You spent months developing the product. Weeks planning the launch.
Then you announce it with some product photos & video and... nothing.
Strategy Before Cameras
We don’t start with “What should we film?” We start with “What job does this video need to do?”
Questions we ask:
- Who’s watching this? (And at what stage of their journey?)
- What do they need to believe?
- How should they feel watching it?
- What action should they take?
- What are ways we can position the brand?
Full-Stack Production Capabilities
One team. Complete control. No handoffs.
- Creative strategy and concepting
- Scriptwriting and storyboarding
- Casting and talent direction
- Location scouting and logistics
- Cinematography and lighting
Speed Without Sacrificing Quality
Traditional agencies take 8-12 weeks. We deliver in 3-4 weeks without cutting corners.
Questions we ask:
- Clear goals & direct
- Clear decision-making frameworks
- Efficient production planning
- No unnecessary client meetings
- Rapid revision cycles
Built for Performance, Not Just Portfolios
We come from direct response marketing, not film school. We understand conversion rates, activation metrics, customer journeys, and above all, people.
Questions we ask:
- We optimize for outcomes, not aesthetics
- We deliver testable variations, not single hero files
- We think about distribution before production
- We care about your ROAS, not our awards
- We think about distribution before production
Video Production Services
Brand Videos
Your origin story. Your mission. Your difference.
- Company story videos
- Founder message videos
- Brand manifesto content
- Culture and values videos
- “About Us” homepage videos
Product
Videos
Your origin story. Your mission. Your difference.
- Company story videos
- Founder message videos
- Brand manifesto content
- Culture and values videos
- “About Us” homepage videos
Commercial & Advertising Videos
Your origin story. Your mission. Your difference.
- Company story videos
- Founder message videos
- Brand manifesto content
- Culture and values videos
- “About Us” homepage videos
Customer Testimonial Videos
Your origin story. Your mission. Your difference.
- Company story videos
- Founder message videos
- Brand manifesto content
- Culture and values videos
- “About Us” homepage videos
Social Media Videos
Your origin story. Your mission. Your difference.
- Company story videos
- Founder message videos
- Brand manifesto content
- Culture and values videos
- “About Us” homepage videos
Event Videos
Your origin story. Your mission. Your difference.
- Company story videos
- Founder message videos
- Brand manifesto content
- Culture and values videos
- “About Us” homepage videos
Corporate Videos
Your origin story. Your mission. Your difference.
- Company story videos
- Founder message videos
- Brand manifesto content
- Culture and values videos
- “About Us” homepage videos
Training & Educational Videos
Your origin story. Your mission. Your difference.
- Company story videos
- Founder message videos
- Brand manifesto content
- Culture and values videos
- “About Us” homepage videos
Real Estate Videos
Your origin story. Your mission. Your difference.
- Company story videos
- Founder message videos
- Brand manifesto content
- Culture and values videos
- “About Us” homepage videos
Industries We Serve
We simplify the complex
We understand product-led growth, activation metrics, and enterprise sales cycles.
Ecommerce & DTC Brands
We create product content that drives conversions and reduces returns.
Professional Services
We build credibility and generate inbound leads for consultants, agencies, and firms.
Real Estate & Development
We create video that commands premium pricing and accelerates sales velocity.
Healthcare & Wellness
We communicate complex health information clearly and compliantly.
Financial Services
We build trust and simplify complex financial concepts.
Our Video Production Process
01
Discovery & Strategy
- Campaign goals alignment
- Platform and DSP requirements
- Audience understanding and targeting strategy
- Brand positioning
- Concept development (2-3 directions)
- Customer journey mapping
02
Pre-Production
- Script finalization
- Storyboard creation
- Location scouting
- Talent casting (if needed)
- Shot list and production planning
03
Production
- On-location or studio shoot
- Multiple takes for optimization
- B-roll capture
- Professional audio recording
- Asset capture for QR/interactive elements
04
Post-Production
- Final review and revisions
- Platform-specific file delivery
- Performance tracking setup
- Media buying guidance (if needed)
- Creative refresh planning
05
Delivery & Optimization
- Campaign goals alignment
- Platform and DSP requirements
- Audience understanding and targeting strategy
- Brand positioning
- Concept development (2-3 directions)
- Customer journey mapping
Launch Video Types for Ecommerce
The Teaser/Hype Video
Job: Build waitlist. Create FOMO. Generate buzz.
The Product Reveal Video
Job: How the product. Build desire. Drive pre-orders.
What Makes a Great Launch Video
It Shows Transformation
Before product: frustration. After product: satisfaction.
That's the arc.
It Creates Desire
People don't buy because they understand your product. They buy because they want what it gives them and they FEEL something from it.
It Builds Urgency
Limited quantities. Launch-day pricing. First 100 buyers. Exclusive colorway. Give people a reason to buy now.
It Works Without Sound
80% of social video plays muted. If your launch video requires sound, it's broken.
It Has One Clear CTA
Join waitlist. Pre-order. Buy now. Add to cart. One action. Make it impossible to miss.
It Shows Transformation
Before product: frustration. After product: satisfaction. That's the arc.
Our Ecommerce Launch
Production Process
01
Launch Strategy & Planning
Before cameras, before concepts—strategy.
- Product & brand positioning workshop
- Target audience definition
- Launch timeline mapping
- Content sequencing strategy
- Success metrics definition
02
Pre-Production
Concepts, scripts, logistics
- Creative concepts (2-3 directions)
- Scriptwriting for each video type
- Shot list and storyboard
- Location scouting
- Talent casting (models/customers)
- Product sample coordination
- Props and styling
03
Production
Shoot everything. Build flexibility.
- Principal videography / photography
- Product beauty shots
- Lifestyle footage
- Demonstration shots
- Customer testimonials (if available)
- B-roll for flexibility
- Multiple angle coverage
04
Post-Production
Edit, refine, optimize for each platform.
- Video editing (all formats)
- Color grading
- Story telling & positioning
- Sound design and music
- Platform-specific exports
- Revisions (if needed)
05
Final Delivery & Support
Assets delivered.
- Splash Makers Framework delivery
- Organic distribution plan
- Paid media plan (relating to video distribution)
06
Post-Launch Content
Keep momentum going.
- Customer content capture and editing
- Performance-based iterations
- Restocking announcements
- Social proof compilations
Why Launch Videos Matter for Ecommerce
First Impressions Define Success
You launch once. Make it count. Weak launches create uphill battles for months.
Video Drives Purchase Decisions
90% of shoppers say video helps them make purchasing decisions. Give them what they want.
Launch Momentum Compounds
Strong launches create urgency. Urgency creates FOMO. FOMO creates more urgency.
Content (Done Right) Lives Forever
Launch videos become your hero content for months. One investment, continuous returns.
Frequently Asked Questions
Q. How far in advance should we start?
6-8 weeks minimum. 10-12 weeks or even earlier for major launches.
Q. Do we need to send you product samples?
We focus on creative production. We partner with your media team or can recommend CTV buying agencies we trust.
Q. Can you coordinate with our influencers?
We focus on creative production. We partner with your media team or can recommend CTV buying agencies we trust.
Q. What if we're launching multiple products?
We focus on creative production. We partner with your media team or can recommend CTV buying agencies we trust.
Q. Do you handle Amazon video?
We focus on creative production. We partner with your media team or can recommend CTV buying agencies we trust.
Q. What about Shopify integration?
We focus on creative production. We partner with your media team or can recommend CTV buying agencies we trust.
Q. Can we use these videos in paid ads?
We focus on creative production. We partner with your media team or can recommend CTV buying agencies we trust.
Q. What if we need to make changes last-minute?
We focus on creative production. We partner with your media team or can recommend CTV buying agencies we trust.
Launch Something People Actually Want to Buy
Let's talk about your product, your launch timeline, and what success looks like.
What happens on the call:
- 30-minute launch planning session (free)
- We review your product and positioning
- We identify your launch content gaps
- We propose a video strategy and timeline
- Clear pricing for your launch
No pitch. Just honest advice on making your launch successful.
Brands that trust us with
their biggest screen
