Free ROI Calculator

How much is bad video

costing you?

Answer 4 quick questions and see exactly what strategic video could add to your pipeline.

Step 1 of 4

About your business

We'll use these numbers to calculate your personalized ROI estimate.

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Please fill in all four fields to continue.
Takes about 2 minutes

Your current video situation

This helps us calibrate the potential lift for your specific starting point.

Please select your current video usage.

What's your primary goal?

Pick the outcome that matters most to you right now.

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Your results are ready.

Enter your details to see your personalized ROI breakdown — including the revenue gap you're leaving on the table.

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No spam, ever. Splash Media may follow up with your personalized breakdown.

Here's your video ROI estimate

Current annual pipeline
Video-optimized pipeline
Leads per month (current)
Projected additional leads / mo
Metric Without video With strategic video
Monthly leads
Sales cycle length
Landing page conversion Baseline +34–80% lift*
Annual pipeline value
Estimated annual revenue gap
This is the potential pipeline you may be leaving on the table without a strategic video approach.

Ready to close the gap?

Book a free 20-minute strategy session. We'll show you exactly where video moves the needle for your business — no pitch, just a plan.

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* Estimates are based on published benchmarks: Wyzowl State of Video 2026, Vidico, HubSpot, and Kapwing research. Lead lift modeled at 8–22% depending on current video maturity. Sales cycle compression modeled at 12–28%. Actual results will vary. These projections are intended to illustrate potential, not guarantee outcomes.