You're launching a product, not a press release. Make people want it—now.
For ecommerce brands that need day-one revenue, not day-one awareness.
You spent months developing the product. Weeks planning the launch.
Then you announce it with some product photos & video and... nothing.
Potential Breakpoints:
Product shots that look like every other product shot
Video was produced without a plan or clear objectives
Announcing features only, instead of creating desire
No pre-launch hype. No waitlist. Just “buy now.”
Launch content that informs but doesn’t excite
The result? Slow sales. Leftover inventory. Another launch that didn’t launch.
Great products deserve great launches. You need video that creates urgency and drives orders.
We don't make product announcement videos. We make launch
assets that generate sales momentum.
Teasers
BTS
The Product Reveal
The Launch Hero Video
Live Shopping
Ongoing Content
Job: Build waitlist. Create FOMO. Generate buzz.
Job: How the product. Build desire. Drive pre-orders.
Job: Drops on launch day. Your flagship. Drive immediate purchases. Show full value. Create urgency.
Job: Shows product in real life, real context. Help customers envision ownership. Show aspirational lifestyle.
Job: Demonstrates functionality clearly. Overcome confusion. Show ease of use. Remove purchase hesitation.
Job: Real customers. Real reactions.
Job: Your product vs. alternatives.
Job: Creates urgency through scarcity.
Cinematic. Aspirational. Beautiful.
Best for
What we deliver
Real people. Real environments. Real reactions.
Best for
What we deliver
Clean. Clear. Feature demonstration.
Best for
What we deliver
Lifestyle + demo + testimonials.
Best for
What we deliver
Complete story. Every angle covered. Nothing left to chance.
Before product: frustration. After product: satisfaction.
That's the arc.
People don't buy because they understand your product. They buy because they want what it gives them and they FEEL something from it.
Limited quantities. Launch-day pricing. First 100 buyers. Exclusive colorway. Give people a reason to buy now.
80% of social video plays muted. If your launch video requires sound, it's broken.
Join waitlist. Pre-order. Buy now. Add to cart. One action. Make it impossible to miss.
Before product: frustration. After product: satisfaction. That's the arc.
01
Before cameras, before concepts—strategy.
02
Concepts, scripts, logistics
03
Shoot everything. Build flexibility.
04
Edit, refine, optimize for each platform.
05
Assets delivered.
06
Keep momentum going.
You launch once. Make it count. Weak launches create uphill battles for months.
90% of shoppers say video helps them make purchasing decisions. Give them what they want.
Strong launches create urgency. Urgency creates FOMO. FOMO creates more urgency.
Launch videos become your hero content for months. One investment, continuous returns.
6-8 weeks minimum. 10-12 weeks or even earlier for major launches.
We focus on creative production. We partner with your media team or can recommend CTV buying agencies we trust.
We focus on creative production. We partner with your media team or can recommend CTV buying agencies we trust.
We focus on creative production. We partner with your media team or can recommend CTV buying agencies we trust.
We focus on creative production. We partner with your media team or can recommend CTV buying agencies we trust.
We focus on creative production. We partner with your media team or can recommend CTV buying agencies we trust.
We focus on creative production. We partner with your media team or can recommend CTV buying agencies we trust.
We focus on creative production. We partner with your media team or can recommend CTV buying agencies we trust.
Let's talk about your product, your launch timeline, and what success looks like.
What happens on the call:
No pitch. Just honest advice on making your launch successful.
