Your audience isn't on their phones. They're locked in. Now make something worth watching.
For performance marketers who need CTV creative that drives measurable outcomes—not just brand lift studies.
You're buying premium inventory on Hulu, Roku, YouTube TV etc.
Your creative should NOT look like every other ad in the pod.
Common Breaks Points:
The result? High CPMs with nothing to show for it. Completed views that don’t convert (or fail to build awareness). And a lingering feeling that CTV “doesn’t work for us.”
It’s not the channel. It’s the creative.
Connected TV isn't just longer social media. It's a different beast entirely
— and it demands different creative.
Here's how we approach CTV:
Hook Within 3 Seconds (Yes, Even Here)
Just because they can't skip doesn't mean they're watching. We earn attention immediately—visual disruption, pattern interrupt, something that makes them look up from their phone.
Maintain It for 15, 30, or 60 Seconds
CTV gives you time. We use it strategically—building tension, demonstrating value, and driving toward a singular action. No wasted frames.
Direct Response DNA, Premium Execution
We come from performance marketing, not broadcast TV. Every CTV ad we produce includes clear messaging, measurable outcomes and creative built to drive response—not just awareness.
Platform-Specific Optimization
Roku viewers behave differently than Hulu viewers. We tailor creative for the context, the device, and the viewing environment.
Your workhorse inventory. Built to introduce, educate, and convert within the pod.
QR codes, click-to-website, add-to-cart functionality, voice overs. When your goal is immediate action, not delayed recall.
Best for:
Longer-form (2-5 minutes) content that lives on streaming platforms as native programming.
Best for:
Ad pods that tell a story across multiple exposures. First ad introduces, second ad deepens, third ad converts.
Best for:
Unlike mobile or desktop, viewers are 10 feet back, locked into the big screen. No second screening. No infinite scroll. When they’re watching, they’re watching.
What this means for creative:
You have their full attention—but only if you earn it and keep it through ideation and execution.
95%+ completion rates on non-skippable inventory. Compare that to YouTube’s 30% or social’s 15%.
What this means for creative:
You can tell a complete story. Use the full runtime. Build to a payoff.
Premium content. Trusted platforms. Viewers in relaxation mode, not productivity mode.
What this means for creative:
Your brand gets a halo effect from the content they’re watching. But you need production value that matches.
CTV is harder to track than digital. QR codes help. Promo codes help. Brand lift studies help less.
What this means for creative:
We build in trackability from the start—clear CTAs, unique URLs, scannable codes.
We don’t start with “what should the video look like?” We start with “what’s the job of this ad?”
CTV viewers expect quality. We deliver it.
One CTV ad won’t win forever. We deliver variations.
Product demos that show the transformation. Lifestyle videos that influence. Before/after. Problem/solution. Clear offer, scannable QR code, limited-time urgency.
Thought leadership that builds category authority. Founder-led or customer-story-driven. Website CTA, not hard sell.
Trust-building content. Simplified explanations. Regulatory-compliant but still engaging.
Education-first. Benefits clearly stated. Side effects handled appropriately. Doctor or patient testimonials.
Lifestyle positioning. Emotional resonance. Clear dealership CTA or configurator link.
We don't just take your order. We challenge assumptions and help you think through the right CTV approach for your goals.
Every CTV campaign needs iteration. We deliver 15s, 30s, and 60s versions so you can optimize based on performance.
CTV viewers expect TV quality. We deliver it—cinema cameras, in-house professional crew, sound design, color grade and major polish.
Roku has different specs than Hulu. We deliver correctly encoded files for every DSP and platform.
QR codes, unique URLs, promo codes—we design for attribution from day one.
Most agencies take 8-10 weeks. We deliver in 2-4 weeks without sacrificing quality.
Discovery & Strategy
Pre-Production
Production
Post-Production
Delivery & Optimization
Premium Context
Your ad runs alongside prestige content—not user-generated TikToks. That matters for brand perception.
Captive Audience
They’re on the couch, not the subway. Full attention, big screen, sound on.
Incremental Reach in
You’re hitting audiences who’ve opted out of cable but still watch TV. Cord-cutters & Streamers
Better Than Linear
More targeting. Better measurement. Lower minimums. All the benefits of TV without the waste.
Future- Proof
Streaming is growing. Cable is dying. CTV spend is projected to hit $40B by 2027. Get good at it now
We focus on creative production. We partner with your media team or can recommend CTV buying agencies we trust.
3-8 months typically. Longer than social (2-3 weeks) but shorter than traditional TV (6-12 months). We offer refresh retainers for ongoing optimization.
We can—but we don’t recommend it. CTV performs better with CTV-native creative. We can use your TV assets as B-roll and rebuild for the medium.
Same creative works across Roku, Hulu, YouTube TV, etc. But we do deliver platform-specific technical specs.
QR codes with unique URLs. Promo codes. We also recommend brand lift studies and Incremental reach analysis. We make sure tracking is built into the creative.
Yes. QR codes, click-to-website, add-to-cart—all included in our Campaign and Sequential packages.
Let's talk about your CTV strategy, your target audience,
and what's not working with your current approach.
What happens on the call:
No pitch. Just honest advice on whether we’re the right fit.
